The Story of Chica Chocolate


Periods can be a pain. We get it. Chica Chocolate began out of frustration of the lack of natural and effective options to help us feel better during our period. We didn’t hate our periods, but as full-time students busy juggling side jobs, friends, hobbies, and exercise; a period experience ranging from annoying, to exhausting, and sometimes even debilitating, just didn’t cut it. And we knew we were not alone in our period struggles. Case in point: Elise watched her twin sister lose a day of her life curled up in pain on the bathroom floor every single month before Chica was created. 

Fortunately, Cassidy’s father Marco Lam (LAC, MSOM), an acupuncturist and Chinese herbalist, had struggled a number of years before to get his patients to remember to take their “disgusting” herbs that he recommended for their difficult periods. A conversation with a chocolatier friend sparked an idea, and the initial inspiration for Chica Chocolate (Moontime Chocolate) was a hit in Marco’s acupuncture clinic. 

Elise and Cassidy realized the potential of the period chocolate to help so many others outside of Marco’s clinic. The incubation period began while both Cassidy and Elise were still in college, and this included many hours in our “test” kitchen (thanks Mom) preparing and sampling batch after batch of ganache, perfecting our just right blend of ethically sourced chocolates to make Chicas as delicious as they are effective. 

We are overjoyed by the stories our customers have shared of the joy of an easier period, and we can’t wait to share Chica with you.  

Meet the Chicas

Chicas Elise and Cassidy met in 7th grade gym class (just like Ben and Jerry, which can’t be just a coincidence), and are committed to helping you feel good every day of the month.

Cassidy Lam, Co-Founder

Cassidy loved her period before she even got it. The actual getting-her-period-in-the-school-bathroom-during-world-geography changed that, and she has been relearning to love her period ever since. Cassidy hopes to help tear down the stigma around monthly bleeding, and make the world a more delicious place for everyone who menstruates.

Elise Morgan, Co-Founder

Elise discovered intense cramping and hormonal acne beginning to arrive with her period while starting college. When Elise began searching for natural remedies, she reconnected with Cassidy over the herbs used in Chica. Elise wants more people to be able to discover the power of herbs and feel more joy in their periods.